Event Branding and Logo Designs
American Institute of Graphic Arts (AIGA)
Brand Identity for AIGA UNT's 2025-26 Theme: Curiosity
The Idea:
As designers, we grow by asking questions and exploring the "why" behind our work. I wanted the "#CuriousAbout" logo to feel open-ended and inviting—a blank space for members to fill with whatever sparks their interest.
As designers, we grow by asking questions and exploring the "why" behind our work. I wanted the "#CuriousAbout" logo to feel open-ended and inviting—a blank space for members to fill with whatever sparks their interest.
The Design:
Working within AIGA's brand guidelines, I created a flexible logo with bold type and playful, hand-drawn elements. The vibrant colors and organic shapes reflect the exploratory spirit of curiosity while keeping things approachable and fun.
Working within AIGA's brand guidelines, I created a flexible logo with bold type and playful, hand-drawn elements. The vibrant colors and organic shapes reflect the exploratory spirit of curiosity while keeping things approachable and fun.
The "#CuriousAbout" tagline became a thread throughout the year, connecting workshops, speakers, and events back to discovery and learning.
What I Made:
Logo design, social media graphics, event branding
Logo design, social media graphics, event branding
Thank You Card for Special Guest Speakers
Branding for AIGA UNT's Spring Event with Ellen Lupton
The Idea
Typography isn't just a skill, it's a craft worth falling in love with. I decided for the design to be bold, expressive, and unapologetically type-focused, celebrating Ellen's passion for letterforms while feeling accessible to students at all levels.
Typography isn't just a skill, it's a craft worth falling in love with. I decided for the design to be bold, expressive, and unapologetically type-focused, celebrating Ellen's passion for letterforms while feeling accessible to students at all levels.
The Design
I built a brand system around layered typography and AIGA's official color palette. The campaign included a 10-day social media countdown with daily typography tips, building excitement and education leading up to the event. Everything, from posters to stickers to the tabling banner, was designed to feel cohesive and energetic.
I built a brand system around layered typography and AIGA's official color palette. The campaign included a 10-day social media countdown with daily typography tips, building excitement and education leading up to the event. Everything, from posters to stickers to the tabling banner, was designed to feel cohesive and energetic.
What I Made
Event logo, posters, social media graphics, sticker designs, tabling banner, 10-day countdown campaign
Event logo, posters, social media graphics, sticker designs, tabling banner, 10-day countdown campaign
The Result
170+ RSVPs and a packed room of students ready to fall in love with type!
170+ RSVPs and a packed room of students ready to fall in love with type!
